Tuesday, July 21, 2015

KERATIN: Hype vs Fact


Hearing a lot of hype over keratin lately? These days keratin products are making a huge buzz in the hair care world, which may lead to some confusion when it comes to keratin treatments and what's right for your hair, so it's important to know what keratin actually is and what it means for your hair.  

Fact: Keratin won't make your hair straight.
While you can find many texture smoothing services out there utilizing products containing Keratin, such as the number one selling Keratin Complex Natural Keratin Smoothing Treatment,  Keratin won't make your hair straight. Basically,  Keratin is the building block of strong, healthy hair. Our skin, hair and nails are all made of amino acids that make up the protein Keratin. Daily wear and tear on our hair (brushing, styling, heat, sun, shampooing, coloring) can all deplete Keratin from the hair, leaving it dull, dry-looking, weak and porous, affecting your color results and retention. Your best bet is to ask your stylist which type of Keratin treatment will give you the results you want, and the right take-home care products to maintain those results.

Fact: With continued use, Keratin will restore strength and shine to the hair
The best part of Keratin Complex's patented keratin formula is that it can't hurt the hair, it can only get healthier!
My favorite, most versatile keratin treatment for any hair type is the Vital Shot!

The results that I can accomplish using vital shots by Keratin Complex are simply amazing... I can't believe how much healthier and stronger even the driest of hair feels after using just one Vital Shot. Thanks to these little doses of hydrolyzed keratin I can create stunning bonds and bright colors, not only without risking further damage, but while repairing broken bonds of damaged hair with each treatment. The results are cumulative so that means your hair and scalp will improve with each use. Your hair color will be more vibrant, and last longer between refreshes. I was already seeing beautiful results with the keratin-infused color therapy hair color line by Keratin Complex, and now with the addition of Vital Shots the possibilities are endless. Finally as a colorist I have all the tools I need to create beautiful hair while simultaneously healing it!
Ask for a Vital Shot with your next haircut or color appointment with me at MB Studio!

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